REPORTING CONTEXT ABOUT US OUR OPERATING CONTEXT OUR PERFORMANCE OUR LEADERSHIP GOVERNANCE OUR FINANCIAL STATEMENTS SHAREHOLDERS' CORNER The journey that started when we first signed a bottling agreement with The Coca-Cola Company in 1953 has taught us how to listen to our customers, adapt to changes in our operating environment and find the positives in our setbacks. We have grown and deepened our partnerships, and expanded our operations locally and regionally to brew, produce, bottle and distribute a strong portfolio of alcoholic and non-alcoholic beverages. From our production sites in Mauritius and Réunion Island, we distribute our products throughout the Southern Indian Ocean region, and further afield to Australia, China, France and the United Kingdom. Our Geographical Performance at a Glance Sales volume Turnover Operating profit Mauritius Foreign operations and export Phoenix Beverages Overseas Ltd Phoenix Distributors Ltd Phoenix Foundation MBL Offshore Ltd The (Mauritius) Glass Gallery Ltd Helping Hands Foundation The Traditional Green Mill Ltd Phoenix Camp Minerals Offshore Ltd Edena S.A. Réunion Island Phoenix Réunion SARL Réunion Island Espace Solution Réunion SAS Réunion Island SCI Edena Réunion Island Crown Corks Industries Ltd 99.96% 97.33% 100% 100% 100% 52% 100% 100% 99% 1% 48% 100% 100% 100% 30.36% 32% 68% WHO WHO WE ARE Our Products PhoenixBev distributes more than 50 brands in Mauritius and Réunion Island. Our main brands (shown on the left) are all category leaders or perceived as high value brands. Our Values Our activities and behaviour are guided by our five values, which inspire us to be: • Innovative • Customer-oriented • Adaptable • Trustworthy • Honest BEER WINE WINE CARBONATED SOFT DRINKS BOTTLED WATER SPIRIT AND READY TO DRINK (RTD) STILL BEVERAGES ENERGY DRINKS NA TURALL Y CA PTIV AT IN G 24% 76% 18% 82% 11 Phoenix Beverages Limited Integrated Report 2022 10 Phoenix Beverages Limited Integrated Report 2022
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