REPORTING CONTEXT ABOUT US OUR OPERATING CONTEXT OUR PERFORMANCE OUR LEADERSHIP GOVERNANCE OUR FINANCIAL STATEMENTS SHAREHOLDERS' CORNER INTELLECTUAL INTELLECTUAL CAPITAL Building strong, valuable and meaningful brands PhoenixBev’s strong and diversified portfolio of brands is the foundation of our position as beverage leaders in the Indian Ocean region. Our ability to create innovative new products that meet emerging consumer trends keeps customers satisfied and ensures ongoing portfolio diversification. • Launched Manawa, two new flavours of Fuze Tea and Coca-Cola No Sugar • Focused on organic and community-driven marketing • Further developed our online and direct to consumer channels • Implement an internal innovation process • Keep up with the highest international standards for product quality for each brand • Innovate with products with less sugar Intellectual capital inputs Capital outcomes in 2022 Preserving and sustaining value SDG targets • More than 50 category-leading or high-value local and international brands • Expert brewing team • Proprietary recipes • Innovation process to create new products and flavours • Rigorous operational excellence and quality assurance processes • Increased our range of brands and flavours • Ongoing innovation project to further diversify our portfolio • Retained ISO, LIBA and FSSC certifications • Certification of the brewery in terms of ISO 9001, 14001 and 45001 rescheduled to October 2022 The strength and success of our brands depend on how well they meet the needs of consumers, maintain the highest levels of product quality and ensure that our customers are kept supplied. Brand quality and breadth Our portfolio of partners and own brands combines a wide range of established and well-recognised brands as well as newer options that meet the changing needs of consumers. These include: PhoenixBev’s product development process includes internal testing panels and research derived from our innovation function. Our direct to consumer channels provide additional insight into emerging trends and areas for growth. Beers Still beverages Carbonated soft drinks Bottled water Guinness Fuze Tea 5Alive Pulpy Coca-Cola Fanta Sprite Schweppes Orangina Crystal Phoenix Blue Marlin Speciale Phoenix Gister Manawa Stella Citro Eski Pearona Cidona Sega Edena Bagatelle Volcanik PhoenixBev also markets energy drinks as well as a range of imported and locally bottled wines. International Mauritius Réunion Authentically Mauritian Authentically Réunionese 53 Phoenix Beverages Limited Integrated Report 2022 52 Phoenix Beverages Limited Integrated Report 2022
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