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INNOVATION

innovation towards a Bright Future

Conceptualisation of Innovative Designs

Phoenix Beverages Group has always championed talent, a commitment reinforced by the creation of our Innovation Department—a hub for creative thinking and development. This is where ideas are conceived, nurtured, and empowered to thrive. We believe impactful ideas can emerge from anywhere within the organisation and encourage everyone to contribute and take part in bringing their innovations to life.

We welcome suggestions to improve our products across manufacturing, delivery, and packaging. Our aim is to break barriers, foster bottom-up communication, and build strong connections with our customers, ensuring seamless interaction among all stakeholders.
Curious about what happens when you submit an innovative idea? Here’s how the process works.

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The Research & Development (R&D)
Process

process

The Research & Development (R&D)
Process

process
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