Vision in Action
Welcome to the Phoenix Beverages Group website, and thank you for your interest in our company.
At Phoenix Beverages Group, we are proud of our heritage, but it is our forward-looking mindset that drives us. We are a passionate and diverse team, united by a commitment to
excellence, innovation, and sustainable growth. Every day, we strive to deliver high-quality beverages that not only meet the evolving expectations of our consumers, but also
contribute meaningfully to the communities and environments in which we operate.
Over the past year, we have continued to strengthen our regional footprint with strategic milestones — including the acquisition of Seychelles Breweries in 2025,
the inception of Coca-Cola production at Edena in Réunion Island in 2026, and a 34.66% equity stake in African Originals – Kenya in 2024. These developments reflect
our ambition to become a regional leader while staying grounded in our values: integrity, responsibility, collaboration, and care.
ESG remains at the heart of everything we do. From eco-conscious production practices to our growing portfolio of lower-alcohol and reduced-sugar options, we are committed
to creating long-term value, not just for our stakeholders, but for future generations.
Thank you once again for visiting us. I invite you to explore our story, our brands, and our vision for the future.
Bernard Theys
Chief Executive Officer
Phoenix Beverages Group